I had the luck to travel the world and live in 5 different continents since I was a kid. This made me extremely passionate about discovering new ideas and cultures, leading my interests towards the constant research for the perfect business management style. I studied in 7 countries and graduated with High Honors in International Business in San Francisco, a city that strongly influenced my entrepreneurial mindset and helped me leading different initiatives to raise funds for people in need, which I still consider today as some of the most valuable experiences I had in life.

While in university, I founded Xceed, embarking on a clear mission: create a world where everyone can live extraordinary experiences by joining authentic music events and connecting with inspiring people. Today our data-driven technology empowers thousands of clubs & festivals and helps millions of party-lovers living the best time of their lives.

I firmly believe in frictionless user experience and I am obsessed about exquisite graphic design, disruptive innovations and state-of-the-art customer service. I love to work under pressure and I am always looking forward to push my team to exceed its potential. I’m curious. About anything. So drop me a message and let’s meet for a beer.

1989-2002 / Italy, Belgium

Lullaby

Lesson: The world is a playground, go out and play.

Kids grow up dreaming of becoming astronauts, athletes, or forest rangers. No kid dreams of becoming a businessman. I did. I didn’t have the vocabulary for it yet, but I knew I wanted to build.

I grew up between generations. My parents were young, my grandparents curious, and travel was part of daily life early on. At five, on the Italian coast, I discovered that value isn’t abstract. I collected fragments of those colorful sea glasses, arranged them in the town square, and sold them to adults having drinks at sunset. When other kids copied the idea and competition erased the upside, the lesson was immediate and unforgiving. I processed it quietly in the back seat of my grandfather’s car on the drive back to Como, on the eve of first grade.

A few years later, my mother remarried and we moved from a small town in northern Italy to Brussels. Overnight, my environment scaled. I went from a local classroom to one shared with students from across Europe and beyond. The inputs multiplied. Adaptation became instinct. Curiosity turned outward. The world became my playground.

Como, ITALY - 1997

2003-2008 / ITALY, USA

Rock & Roll

Lesson: Curiosity is the biggest power in your hands.

As an only child, I had to learn early how to stand out, overperform, and make myself noticeable. After moving back to Italy, at thirteen I felt like I had no choice but to enrolled in an experimental high school that required an extra full day of classes every week. Unexpectedly, it wasn’t just a gathering of soulless nerds. Some of my first real friendships came out of that place. The classes, however, were merciless. Math and Latin, hands down the two subjects I hated most, were treated like full-contact sports. Years later, I’d realize those were among the best gifts you can give your future self: discipline, rigor, and the ability to think clearly under pressure. At the time, obviously, I had no idea. What’s a thirteen-year-old supposed to know.

Outside the classroom, my priorities were far more pragmatic. I was trying to understand vodka, women, and myself, in no particular order. Teenage Wasteland blasted from the portable CD player with that 20” anti-shock pro feature, and life felt loud, messy, and unfinished. Add a family that treated the world as something to explore rather than fear, and it was a dangerously good time to be alive.

Still, it wasn’t enough. The music I listened to kept pointing elsewhere. American rebels, British legends, and a constant undertone of escape. Italy began to feel like a small backyard for oversized ambition.

At sixteen, I bought a one-way ticket to New York and joined a student exchange program in the middle of nowhere, upstate New York. I jumped into the unknown again. I wasn’t chasing comfort or certainty. I wanted exposure. Distance. A clean slate. A place that didn’t already know who I was.

New York, USA - 2007

Fuck photogenic graduation pictures.

2009-2014 / Spain, Italy, USA,

China, Brazil

Indietronic

Lesson: Perseverance will take you to unmaginable places.

My university years were the best kind of chaos.

I enrolled in Economics and Management of Innovation at the University of Trieste, where I met people who taught me essential life skills such as opening a bottle of beer with a lighter, mixing electronic music with CDJs, and going in the direction of your dreams.

Somewhere between lectures and late nights, ambition started to feel less abstract. Ideas wanted room. Energy wanted direction. So, in my second year, after being offered an Erasmus Scholarship program, I packed my bags and flew to Valencia, Spain. I landed on September 7th, 2009.

This was my second birth date.

It didn’t have a name yet as I walked those Spanish streets during my first week, alone, hunting for a place to live. But something had already shifted. New sounds, new pace, new gravity.

Valencia, Spain - 2009

I never was a big fan of Latin music, so, just a month after landing in Valencia, on my twentieth birthday I decided to do something else. I bought a strobe light and a smoke machine, rented a mixer, and invited a few DJs to play electronic music in my living room. I didn’t know it at the time, but that night marked the beginning of Xceed, the company I would spend the next decade building.

What followed escalated quickly. House parties turned into club events. Club events turned into PR. PR turned into full club management. The cycle tightened fast, and the learning curve went vertical. Six months after that birthday, I had built a team of more than forty international students, operating less like staff and more like a family. Sleepless nights. Endless days. We had it all.

That year, I didn’t attend a single class. Not out of negligence, but by choice. The education I was getting at night, in venues, backstage, and on the street was immediate, rough, and real. Impossible to replicate in a lecture hall. Books could wait.

I returned to my university in Italy only for the final stretch. In the last week of my final year, I showed up and sat almost two years’ worth of exams back to back. Those days are a blur. Somehow, I passed them all and graduated with the first cohort of my class. This taught me that everything is possible if you set your mind to it.

Every other weekend, I was on a different plane. Organizing events. DJing. Learning how scenes form, how crowds move, and how execution changes with context. From sunny Ibiza to frozen Tallinn, repetition turned instinct into skill.

Step by step, the party became a business. And I became an operator.

San Francisco, usa - 2012

I needed more. So when I turned twenty-two, I moved to San Francisco to pursue a Master’s in International Business.

The Bay Area wasn’t inspiring in a romantic way. It was demanding. Ideas were cheap, execution was expected, and ambition was the default setting. Being surrounded by people constantly building, failing, and starting again reset my definition of normal.

During that time, I tried to adapt what I was building in nightlife into something broader. That’s when I met Luca, my future cofounder. Together, we launched our first full-scale initiative to raise funds for people in need.

It was my first real exposure to a side of building no school teaches you. The same skills I was using to move crowds, organize teams, and scale events could be redirected toward impact. Speed, structure, and networks weren’t just tools for business. Used deliberately, they could matter elsewhere too. That realization stuck. And it’s something I’ve carried forward ever since.

California felt like an open-world game. Jazz bars and underground clubs. Self-driving cars before they were normal. Wild nature that didn’t care of anything. I moved constantly. Los Angeles, Vegas, Death Valley, the desert stretching forever. Canada’s coast. One-nighters in Mexico. I lost count of how many times I drove up and down the legendary Highway 1. Motion became the default.

Being in the top percentiles of my school earned me a spot on the Honor Roll and that also gave me something better than recognition: mobility. I was allowed to complete the final modules of my master’s degree across different campuses around the world.  So I packed. Again. First São Paulo, Brasil. Then Shanghai, China. Different continents, different rules, same obsession: understanding how people move, build, negotiate, and adapt at scale.